For brand teams

Rebrand once.
Everywhere follows.

Your colors, logos, type and pages live as data, not in a PDF. Change them, get a yes, release. Sites, portals, templates and AI tools pick up the release.

For Brand leadsDesignersBrand managers

Acme, before and after its rebrand

Acme is a made-up brand. One release repaints every place it lives.

ShopStoriesHelp

Good things,
made well.

Shop the range acme.example
App icon

New season.
Same care.

Social post
Sam RiveraBrand lead
Business card
Year in reviewAcme, all hands
Slides, .potx
brand.acme.example
Logos, colors, type
Partner portal
Which Acme logo do I use? The round mark, v11, on navy.The peak mark, v12, on coral. v11 was replaced. Claude, over MCP

The rebrand, step by step

From draft
to everywhere.

This is how Acme's brand team ships its refresh in Artbucket. Every edit is a draft until a person says yes and the team releases it.

Brands / Acme / Rules

Acme @11 live · Unreleased changes

EditRelease
RuleValueStatus
color.primary#1e3a8a→#ff5a36Draft
color.secondary#93c5fd→#ffd166Draft
logo.primaryacme-mark v11→acme-mark v12Draft
type.headingGeorgia→Funnel DisplayDraft
voice.toneWarm, plain, sureReleased

Guideline pages, tokens and agents read these same records.

Review 3

Waiting for a person's yes. Nobody approves their own.

acme-mark-2027.svgUploaded by Lee, Studio North
acme-mark-2027-dark.svgUploaded by Lee, Studio North
acme-icon-2027.pngProposed by Claude, from the markSuggested
JJo, on Guidelines / Logo / Clear space The clear space is now the height of the peak. I updated the diagram, can you check the small sizes?

Release @12

What changes since @11, line by line.

Cancel
NoteThe 2027 refresh: coral, the peak mark, Funnel Display.
color.primary→
logo.primaryv11 → v12
type.headingGeorgia → Funnel Display
Pages: Logo, Color3 sections edited
Brand Agent Score71 → 88 made up
Who sees itPress, Partners Public on BrandHub

Acme @12 live · Up to date

@12 live on BrandHub, Press and Partners.

Use this brand
Tokenstokens.css @12
For coding agentsDESIGN.md
PowerPoint, Word.potx .dotx
AgentsMCP server
Still on the old release
shop.retailer.exampleloads logo v11
Cursor, Sam's keyread @11 rules

Acme, its people and its numbers are made up. The screens are the app's, drawn.

What serves you

The brand,
kept in one place.

Our own brand runs this way: every Monday a release changes our accent, and the site you are reading follows. Open our brand book

Guidelines as data

Rules are typed records with history. Guideline pages, design tokens and agents all read the same ones.

Guidelines

Releases you can undo

Release the brand like software. Pin a release, roll back, and every reader sees what changed.

Decks and documents too

Each release is also a PowerPoint and a Word template, for the people who never open a design tool.

Know who lags

Insights shows which sites and agents still load the old logo, and Notify tells them in one click.

Insights

Numbers in the drawings are made up.

Your next rebrand,
one release.

Start with one brand on the Free plan. Viewers are never counted, so the whole company can look.