GUIDELINES · BRAND MANAGEMENT
A living brand.
Not a lost PDF.
Colors, type, logo rules and voice as records tied to your files. The pages are drawn from them, and released like software.
- Pages
- Overview
- Logo
- Color
- Typography
- Voice
- Open movies
02
Color
Two colors from the logo, one from the interface, on the dark ground artists work on all day.
Palette
Blender Orange 35%Blender Blue 20%Interface Blue 10%Studio Night 30%
Illustration of the app · Unofficial Blender example
THE RULE IS THE RECORD
Change it once.
Everyone follows.
A dotted key, a typed value, a sentence on how to use it, the files it points at, and a variant per context. A page shows rules by key and never copies a value.
- Every page that shows it
- Every portal and BrandHub, on release
- Every token file
- Every agent asking brand_rules
# rules/color.yaml color.orange: type: color label: Blender Orange value: "#e87d0d" usage: The logo's outer ring. contexts: dark-background: value: "#f29a3d" # what agents and scripts read GET /api/v1/brand/rules?context=dark-background
WHAT IT DOES
Guidelines people read.
Rules agents query.
Rules as data
Colors, type, logo rules, don'ts and voice as typed records with history. Colors show their contrast; a type scale renders as a specimen.
Pages from templates
A tree of pages built from 27 section templates: cover, palette, type, logos, do's and don'ts, a live collection, icons, diagrams, FAQ.
Six looks
Documentation, Editorial, Swiss, Bold, Cinematic or Playful sets a dozen layout settings at once. Change any of them beside it.
Releases
Every edit is a draft. A release is numbered, says what changed line by line, and is what portals and BrandHub show. Restore any version.
Tokens for every stack
CSS, Sass, Less, Tailwind 4 and 3, TypeScript, shadcn/ui, Material UI, Chakra UI, W3C Design Tokens and DESIGN.md for coding agents.
Brand Agent Score
Out of 100: how ready the brand is for agents to work from, the two fixes worth the most, and a prompt that hands them to an agent.
Release @5 2 rules, 1 page
color.orange#e87d0d → #f08a1ctone.avoid+ “Hiding the license”- Page addedOpen movies
- Brand Agent Score86 → 92
- Note for readers“A warmer orange, and the films”
RELEASED LIKE SOFTWARE
Drafts stay drafts.
Readers get releases.
Edit as much as you like. Nothing reaches a portal until a release, and its note shows in What's new. Pin a release with @5, or roll back any time.
- Start from a color, two faces and a logo
- Or a domain's brand.json, or a BrandHub brand
- Release when it's ready
READ MORE
From the rules
to the world.
WRITE IT DOWN ONCE.
Your brand,
as data.
Free in the beta. A first brand in minutes.
Start free in the beta